From those eight unique features and based on my experience, i only have experience in personalization/customization. Actually i’ve experienced the other two such as ubiquity and richness but i forgot the stories. So i will give the information about my experience in personalization/customization. I bought a lighter from a branded goods Zippo and i did a custom for the lighter. I asked my friend to give me his hand signature and he wrote it down on a paper and i took a picture of it then i sent it to the Zippo seller. I also made a custom of my friend’s name initials on it so the Zippo has the name initials front side and his signature back side. And the result was satisfied as i requested