Name : Nur Islah Prestyasih
NPM : 1401160230

MID-TERM EXAM ANSWER
1. 6 major objectives:
a. new products, services, and business models : netflix and apple’s iPad
b. customer and supplier intimacy :
– customer intimacy : good services will leads to customer’s returning, which raises revenues and profits.
– supplier intimacy : intimacy with suppliers allow them to provide vital inputs, which lowers costs.
c. improved decision making : verizon’s web-based digital dashboard to provide managers with real-time data on customer’s compliants, network performance, line outages, and so on.
d. competitive advantage : delivering better performance, e.g.: apple and walmart
e. survival : information technologies as necessity of business, e.g.: citybank’s introduction of ATMs
2. DSS and MIS characteristics
a. DSS : DSS are designed specifically to facilitate decision process, DSS should support rather than automate decision making, and DSS should be able to respond quickly to the changing needs of decision makers
b. MIS : accurate, relevant, useful, and timelineness.
3. 5 primary activities from the value chain model:
a. inbound logistics : automated warehousing systems
b. operations : computer-controlled machining systems
c. sales and marketing : computerized ordering systems
d. services : equipment maintenance systems
e. outbound logistics : automated shipment scheduling systems
4. 5 steps in ethical analysis:
a. identify and clearly describe the facts
b. define the conflits or dilemmas and identify the higher-order values involved
c. identify the stakeholders
d. identify the options that you can reasonably take
e. identify the potential consequences of your options
5. Storage Area Network (SAN)
storage area network is one of the data management and storage that connects multiple storage devices on dedicated networks
6. define DMBS and hot it solves traditional file environment
– DBMS is software that permits an organization to centralize data, manage them efficiently, and provide access to the stored data by application programs.
– A DBMS reduces data redudancy and inconsistency by minimizing isolated files in which the same data are repeated. the DBMS uncouples programs and data, enabling data to stand on their own. access and availability of information will be increased and program development and maintenance costs reduced because users and programmers can peform ad hoc queries of data in the database. the DBMS enables the organization to cntrally manage data, their use, and security.
7. convergence in networking and communication trends
convergence in networking and communication trends is the efficient coexistence of telephone networks and computer networks converging into single digital network using internet standards.
8. How CRM helps firms achieve customer intimacy
CRM systems integrate and automate customer facing processes in sales, marketing, and customer service, providing an enterprise-wide view of customers. companies can use this customer knowledge when they interact with customers to provide them with better service or to sell new products and services. these systems also identify profitable or nonprofitable customers of opportunities to reduce the churn rate. the major customer relationship management software packages provide capabilities for both operational CRM and analytical CRM. They often include modules for managing relationships with selling partners (partner relationship management) and for employee relationship management.