Nama kelompok :
Pelade Viora (1401150353)
Annisaa Aulia (1401151362)
Galih Ryan shidrawi (1401154204)
Faradina (1401152582)
E-commerce marketing communication
Pengenenalan marketing sosial, mobile, dan lokal
-concept baru marketing :
1. Percakapan : interaksi antara penjual dan pembeli
2. Ikatan : customer loyalty
- tujuan social marketing tradisional
Menyampaikan pesan kepada konsumen
-tujuan social marketing
Membuat ikatan dengan konsumen
Memperkuat brand dari penambahan share dari percakapan online
Social marketing players
Facebook, LinkedIn, Twitter, tumblr, Instagram
Proses social marketing
1. Menarik pelanggan
2. Membuat ikatan
3. Memperkuat hubungan dengan pelanggan
4. Komunitas
5. Penguatan brand (penjualan)
Facebook marketing tools :
1. Market place ads
2. News feed
3. Brand pages
4. Promoter post
5. Sponsored story
6. Like button
7. Mobile ada
8. Facebook exchange
Measuring Facebook marketing
1. Basic matrix
– fan acquisition metrix
– engagement metrix
– amplification metrix
– Community metrix
– brand strenght
- Facebook analytic tools
– Facebook pake insight
– social media management system
– analytic providers
Twitter marketing tools
– promoted tweets
– promoted Trends
– promoted account
– enhanced profile page
– amplify
– television ad retargeting
– lead generation Cards
Measuring Twitter marketing result
– similiar to Facebook result
– analytic tools: Twitter real-time Dashboard, Twitter timeline activity Dashboard, Third-party tools
Pinterest marketing tools
– pin it and follow But tiba
– pin as display ad
– theme-Based (lifestyle boards)
– brand Pages
– URL link to stores
– retail brand pins
– integration with other social sites
– network with users, followers
Mobile marketing formats
– banner ads, rich media ads and video ads
– games
– email
– in-store messaging
– quick response codes
– couponing
Mobile marketing campaign
– mobile web site
– Facebook and twitter brand pages
– mobile versions of display advertising campaign
– ad networks
– interactive content airned at mobile user
– tools for measuring responses
Location based mobile marketing technologies
– geo-aware
– gel-fencing
Location based marketing tools
– location based service
– location marketing ad formats
Location based marketing campaign
– location based consideration
– measuring marketing results: reservation, click-to-call, friend, purchase
Location based marketing platforms
– google
– facebook
– apple
– twitter